Chatbots are great business solutions for any industry to promote a brand and stay in touch with its customers, followers, and prospects. Today, chat assistants are indispensable in communication between businesses and customers, offering quality service and optimization of resources for companies, as well as mobility and convenience for users. According to the Gartner research, self-service options, including chatbots, are one of the top trends in customer service this year.
A digital assistant allows you to automate customer communication while raising client loyalty and company financial results. Therefore, the demand for chatbots for business is constantly growing. Following Webitel’s statistics, about 70% of all customers, in addition to connecting telephony and communication services for contact centers, plan to launch chatbots for their companies in the near future.
Let’s take a look at current chatbot capabilities. To summarize, the chatbot is an automated communication service that allows users and the company to quickly exchange information in the chat on the website, in social media, and on different messengers (WhatsApp, FB Messenger, Viber, or Telegram). Thanks to an interactive menu, a list with drop-down buttons, or a text analysis based on keywords, the chatbot provides the user with a quick response to his request. Meanwhile, the service collects data on popular categories and customer interaction and feedback. This information will be useful to the company's analysts and marketers to help them prepare relevant offers to customers.
Chatbots allow companies to be available to customers 24/7 and communicate through the channels clients like the most. The digital assistant effectively complements the contact center helping you build omnichannel interaction with customers and minimize human resources. And finally, we move on to the numerous chatbot advantages and capabilities.
Main features and benefits of launching chatbots for business:
rapid implementation and high business efficiency;
365/24/7 communication with customers in various channels: WhatsApp, Telegram, FB Messenger, Instagram, Viber, Telegram, and website chat. Thus, clients have easy access to the brand exactly when and where they prefer;
convenient choice of request category for a quick response. Chatbot functionality allows you to create groups of requests with numerous subcategories and links to the relevant pages on the company's website, order forms, etc.;
ability to send informational and promotional messages to users;
integration with the company database to display information about customers’ orders, payments, bonuses, etc.;
switch to chat with an agent when needed;
ability to send files and images, or use emoji for more personalized communication;
language selection – for multilingual customer service;
callback option with time slot selection: customer can order a call from the company at a convenient time;
Text-to-Speech and Speech-to-Text options;
website chat can be designed to match brand colors and supported by reCaptcha for bot protection;
customer reviews and feedback after the interaction, directly in chat;
detailed statistics on customer interaction with the ability to build analytics dashboards.
Intelligent chatbot services in various communication channels demonstrate high customer care and show the company's ability to be on the same page with its clients. Webitel’s team has extensive experience in chatbot and chat platform development taking into account the company’s needs, market position, and strategy. We will be happy to help you create the perfect service that meets customer expectations and increases brand awareness. Let’s consider some examples of chatbots for different industries and how they can affect your business:
Banks The chat platform is the most suitable business solution for banks. The service can be divided into groups to help different types of users: individuals, companies, suppliers, and partners. Users can easily select appropriate categories and interact with the chatbot to solve their concerns: update personal data, learn about payment amounts, apply for loans, find out the necessary documents for opening a bank account, or book an appointment with a bank specialist.
Financial and digital lending companies The chatbot can become an irreplaceable virtual assistant for financial and digital lending companies while interacting with clients. In fact, in just a few clicks, customers can leave an application for a loan or extension, find out the payment amount, or take part in a promotional offer from a financial company. An assistant in a smartphone will provide users with all important information about loans and repayment methods. Thus, the chatbot will allow you to automate communication with borrowers and be always in touch with your customers without spending extra resources.
Insurance companies The detailed menu lets the insurance company’s chatbot inform customers about insurance premiums or payments. Prospects can learn about life insurance, property, retirement, harvest, or car insurance details. Chatbot can also record the specific user’s request for further processing by the relevant specialist or department.
Online stores The online store chatbot will help customers track orders, get advice, learn product details, or take advantage of the seller's promotional offers. Considering the company’s needs, our team can implement the complex chat platform with detailed segmentation, intelligent request processing, loyalty program integration, and other specific requests.
Manufacturers, distributors and resellers Chatbots or chat platforms will definitely exceed brand communication channels and reduce the load on the contact center. Depending on the company's scope, audience, and goals, chatbot services can inform clients about hot deals (with images and detailed product descriptions) and opening hours of selected stores, connect to free agents or managers, or help prepare personal offers based on customer requests and preferences. As for suppliers or potential partners, the chatbot can inform about partnership requirements or suggest submitting a relevant application. This way, your company will have a good opportunity to process hot leads and convert them into clients.
Small and medium-sized business There is always a possibility to automate communication with clients, even if the business size is small. Chatbots for real estate agencies, rental services, beauty studios, travel agencies, sports clubs, and other firms can be helpful for customers to get know about current offers, discounts, company news and promotions, book appointments, order calls, or leave contact details and write questions to let manager prepare the individual offers. This will help you stand out from the competitors and will be an additional advantage for customers to choose your company.
We're here for you to offer the best communication tools. Let’s get in touch to discuss your business ideas and possible chatbot solutions for your company.
Comments